Key goals for the project are to create architecture that supports food and vendor equity and promotes Madison’s program to eliminate barriers for entrepreneurship in disadvantaged populations; offer an environment that attracts commercial, recreational and social activities; and provide an authentic, inspiring, animated public place that welcomes the entire community. The project entails converting a municipal fleet services building into an open and vibrant community space. Exploring architecture’s role in food equity and business incubation, the design offers flexible spaces to support a variety of vendors sizes, services, and experiences to ensure individual and mutual economic success. The new market will incorporate advanced stormwater management strategies to reduce runoff in a flood-prone location, focusing on physical, social, and urban resilience. The project involved a robust community engagement process to ensure that diverse voices and perspectives were included. The process included a feedback loop to demonstrate how input was incorporated and meeting with focus groups and potential vendors.