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Aimia U.S. Headquarters

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    • reception area
    • Overview

      Relocating Aimia’s U.S. corporate headquarters into the historic Butler Square building in downtown Minneapolis offered an opportunity for this brand loyalty services company to redefine its workplace culture.

      With close to 4,000 employees in 20 countries, Aimia specializes in data-driven marketing and loyalty analytics. Following the success of a previous tenant improvement project in a suburban office park, Aimia hired the same MSR design team to design its new space. With its new office, Aimia has moved to a mobile working employee strategy. Offering a limited number of dedicated workstations, the new office instead features diverse workspaces to accommodate varying work styles and meeting needs. Remote workers can choose to work from home, come into the office, or travel depending on what their workday requires. The new space provides choice and flexibility to allow employees to work in the ways that suit them best. Three different color-coded (green, blue, and purple) neighborhoods provide differentiation and facilitate wayfinding.

    • coffee bar
    • focus booths for one- to four-person collaboration
    • enclosed meeting rooms for two-to-four people
    • seating for individually focused work
    • "porch" space within the atrium and kitchen/pantry area
    • workstations for staff and contract workers
    • open format conference room
    • Awards

      IIDA Northland FAB Award for Excellence in Design.

    • Specifications

      Location: Minneapolis, MN

      Type: Tenant Fit-Out

      Size: 54,444 square feet

    • Project Contact

      Josh Stowers

      • Architect / Principal
      • josh@msrdesign.com
      • 612 889 0034
      • View Bio

      Rachelle Schoessler Lynn

      • Interior Designer / Senior Associate
      • rachelle@msrdesign.com
      • 612 308 1623
      • View Bio