Aimia U.S. Headquarters

Relocating Aimia’s U.S. corporate headquarters into the historic Butler Square building in downtown Minneapolis offered an opportunity for this brand loyalty services company to redefine its workplace culture.  

Following the success of a previous tenant improvement project in a suburban office park, Aimia hired the same MSR design team to design its new space. With its new office, Aimia has moved to a mobile working employee strategy. Offering a limited number of dedicated workstations, the new environment instead features diverse spaces to accommodate varying work styles and meeting requirements. Employees can choose to work from home, in the office, or on the road while traveling, depending on individual schedules and needs. Three different color-coded (green, blue, and purple) neighborhoods provide differentiation and facilitate wayfinding.