Our Work

Aimia Minneapolis Office

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    • lots of white space and the select use of color in Aimia’s refreshed Twin Cities office reflects the company’s new brand identity
    • Overview

      Clear composition, color, and white space drive the design aesthetic of this tenant improvement project to reflect the client’s brand.

      Founded in 1984, Aimia specializes in brand loyalty services. The company’s Twin Cities office provides workspace for marketing operations, ranging from creative strategies to accounting. This tenant improvement project coincided with the company’s name change and rebranding to reflect its position as a global leader in building long-term profitable relationships between brands and their customers. The goal of the tenant improvement is to provide zones where dual purposes can be achieved in one space.  Working within a limited budget, MSR selected cost-effective finishes and furniture to be used in innovative ways to establish a work environment that provides an exciting experience for clients and staff alike.

    • within the large, open office plan, furnishings are used to define space for gathering and collaboration
    • high-quality, durable, flexible systems furniture was chosen as a long-term investment
    • pops of vibrant color accent landmark gathering spaces within the office
    • Project Contact

      Josh Stowers

      • Architect / Principal
      • josh@msrdesign.com
      • 612 889 0034
      • View Bio

      Matt Kruntorad

      • Architect / Principal
      • matthew@msrdesign.com
      • 612 759 5040
      • View Bio