MSR has new identity to reflect new leadership
The architecture, interiors, and urban design firm of Meyer, Scherer & Rockcastle, Ltd., is proud to announce a new identity strategy that reflects a new phase of leadership and ownership transition. While the legal name will remain Meyer, Scherer & Rockcastle, Ltd., the firm will now be known as MSR, and our website URL address will be www.msrdesign.com to better reflect the nature of the firm’s business. Our email addresses will also now incorporate the use of “msrdesign.com.”
The firm is focused on a dedication to self-renewal and laying the foundation for continued success, with the three founding principals (Thomas Meyer, FAIA; Jeffrey Scherer, FAIA; and Garth Rockcastle, FAIA) maintaining primary roles in marketing and project leadership and the firm’s new principals (Jack Poling, AIA, LEED AP; Paul C.N. Mellblom, AIA, LEED AP BD+C; Traci Lesneski, CID, IIDA, LEED AP BD+C; Josh Stowers, AIA, LEED AP BD+C; and Matthew Kruntorad, AIA, LEED AP) expanding their leadership internally and within the design community at large.
“Tom, Jeff, and Garth are continuing their leadership in marketing and project design and enriching our legacy,” explains MSR president and CEO Jack Poling. “The five new shareholders are generating a rapidly increasing amount of the firm’s overall revenue and great design. We have coalesced to make significant strides in how we run our business and are clearer on what our needs are and more determined than ever to meet them. We have a tremendous legacy and the best staff we have ever had.”
Notable MSR projects include the adaptive reuse of an old Walmart big box store into the new McAllen Main Library in Texas; a multi-phased conversion of abandoned buildings in Philadelphia’s historic Navy Yard into the Urban Outfitters Corporate Campus; a conversion of an iconic building designed by Venturi, Scott Brown and Associates into the Antoinette Westphal College of Media Arts and Design’s new URBN Center at Drexel University in Philadelphia; conversion of the National Historic Landmark Washburn A Mill ruin into the Mill City Museum on the Minneapolis riverfront; and Dallas Public Library’s new Lochwood Branch Library.
MSR has won more than 140 national and regional design awards and is frequently published in major national and regional publications. Recognition the firm has received includes three national American Institute of Architects (AIA) Honor Awards, two National Trust for Historic Preservation Awards, an Urban Land Institute (ULI) Global Award for Excellence, and 24 AIA Minnesota Honor Awards.