Strategic goal

To be the leading design firm that achieves inspiring, generative impacts across the board on every project by 2026.

Generative impacts begin with ideas

We are thought leaders in our profession. We seek to push the design profession to continually improve and raise the level of critical thinking, innovation, and engagement. We regularly give professional talks, write articles, and give talks on a range of design-related topics. We host the Next Design forum, a series of public events that feature recognized thought leaders who exchange ideas about design and positively impacting the environment. We invite you to join the conversation.


  • MSR Design director of sustainable practice Simona Fischer receives a national AIA Young Architects Award

    “Leading by example, Simona deftly uses her technical knowledge in service of our planet. The solutions she is engaged in developing will continue to bolster a built environment that promotes the health of all people.”

  • Minneapolis Public Service Building wins national AIA Architecture Award

    One of 16 projects to receive the prestigious national award, the City of Minneapolis’s Public Service Building offers a new model of civic design, as well as a new face of public service for the city

  • MSR Design renews its Just 2.0 label to advance social justice and equity goals

    “When we adopted the label in 2020, we committed to using it year over year as a roadmap for improvement,” says MSR Design CEO Traci Lesneski. “It’s gratifying to see evidence of our efforts reflected in higher scores for this renewal.”