Strategic goal

To be the leading design firm that achieves inspiring, generative impacts across the board on every project by 2026.

Generative impacts begin with ideas

We are thought leaders in our profession. We seek to push the design profession to continually improve and raise the level of critical thinking, innovation, and engagement. We regularly give professional talks, write articles, blog, and give lectures in academic settings on a range of design-related topics. We host the NEXT Design forum, a series of public events that feature recognized thought leaders who exchange ideas about design and positively impacting the environment. We invite you to join the conversation.


  • My Aha Moment: Connecting Health to How We Design

    by Paul C.N. Mellblom, FAIA, LEED AP BD+C

  • MSR Design Contributes to the Development of the Metropolis Climate Toolkit for Interior Design

    MSR Design is one of 13 design firms that participated in the Metropolis Sustainability Hackathon, a series of workshops with design experts that culminated in the Metropolis Climate Toolkit for Interior Design.

  • MSR Design becomes a WBENC-Certified Women’s Business Enterprise

    “According to the AIA Firm Survey Report 2020, only 21% of firm leaders in the architecture profession in the United States are women. We are proud of the evolution of our practice, which was founded by three men and is now majority women-owned and led,” says MSR Design CEO Traci Engel Lesneski, CID, LEED AP, Associate AIA.