Strategic goal

To be the leading design firm that achieves inspiring, generative impacts across the board on every project by 2026.

Generative impacts begin with ideas

We are thought leaders in our profession. We seek to push the design profession to continually improve and raise the level of critical thinking, innovation, and engagement. We regularly give professional talks, write articles, blog, and give lectures in academic settings on a range of design-related topics. We host the NEXT Design forum, a series of public events that feature recognized thought leaders who exchange ideas about design and positively impacting the environment. We invite you to join the conversation.


  • MSR Design announces two new associates

    Congratulations to Lauren Gardner and Emilie Kopp on being named MSR Design associates!

  • MSR Design promotes Kristilyn Vercruysse to senior associate

    MSR Design is pleased to announce the promotion of Kristilyn Vercruysse, AIA, LEED AP, to senior associate. MSR Design CEO and principal Traci Lesneski, CID, IIDA, LEED AP, Associate AIA, states, “As natural leaders, MSR Design senior associates contribute not only to individual projects, but also to the success of our practice. Kristilyn has deep…

  • MSR Design principal Dagmara Larsen receives AIA Minnesota Young Architects Award

    One of three architects to receive an American Institute of Architects (AIA) Minnesota Young Architects Award, MSR Design principal Dagmara Larsen, AIA, LEED AP, is being recognized for her commitment to designing equitable, sustainable, and human-centric, award-winning projects for a wide range of organizations and individual clients. The jury celebrated her excellence in design and…