Strategic goal

To be the leading design firm that achieves inspiring, generative impacts across the board on every project by 2026.

Generative impacts begin with ideas

We are thought leaders in our profession. We seek to push the design profession to continually improve and raise the level of critical thinking, innovation, and engagement. We regularly give professional talks, write articles, blog, and give lectures in academic settings on a range of design-related topics. We host the NEXT Design forum, a series of public events that feature recognized thought leaders who exchange ideas about design and positively impacting the environment. We invite you to join the conversation.


  • AIA elevates MSR Design principal Paul Mellblom into its College of Fellows

    Paul’s focus on historically underserved people has improved lives in dozens of neighborhoods through tenacious, consistent leadership in volunteer service—and by bringing design excellence to nonprofit and pro bono clients.

  • MSR Design becomes the first Minnesota architecture firm to attain a Just 2.0 label

    Currently, MSR Design is the only Minnesota architecture firm and one of two organizations located in the state to have a Just 2.0 label. Participating in the program has helped us nurture a culture that values diversity, equity, and inclusion.

  • MSR Design’s 510 Marquette studio wins an AIA Minnesota Honor Award

    AIA Minnesota has honored seven projects with 2020 AIA Minnesota Honor Awards, including MSR Design’s 510 Marquette studio. The AIA Minnesota Honor Awards jury lauded the 510 Marquette studio in the categories of Design for Energy, Design for Well-Being, Design for Resources, and Design for Change.