Generative impacts

We care deeply about the world next generations will inherit and know that decisions made about the built environment today will have a major impact on their future. A better building industry is better for the world and for our clients. Every project is an opportunity to transform the industry.

MSR Design’s Just 2.0 Label

As part of the firm’s focus on sustainability, equity, and designing for generative impacts, MSR Design is participating in ILFI’s Just 2.0 label disclosure tool program. A nutrition label for socially just and equitable organizations, Just provides a transparency platform for organizations to disclose their operations, including how they treat their employees and where they make financial and community investments. MSR Design’s Just label documents our level of performance in the areas of diversity and inclusion, equity, employee health, employee benefits, stewardship, and purchasing and supply chain.

Measurable progress

Great design is both art and science. Our research and project initiatives focus on making progress with specific metrics—including net-zero energy, net-zero water, healthy and sustainable building materials, and human well-being—all in balance with beauty and the experiential. Our goal is to measure the results of each initiative on every project so that we can continue to improve the world and the lives of our clients.


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MSR Design’s LBC petal certified studio

MSR Design’s 510 Marquette Studio has achieved Living Building Challenge (LBC) Petal Certification for the materials, beauty, and equity petals. In this video, project team members from MSR Design and Stahl Construction discuss the process and impact of designing and constructing our new studio to meet the ambitious LBC Petal Certification requirements.

Learn more about specific design features we incorporated into our new studio to achieve LBC level generative impacts.

Interested in experiencing our new space? Contact to schedule a live virtual tour.

Materials initiative

We want every material choice in our industry to be a good choice. Since this effort is bigger than any one firm, we need project owners and other design firms to work with us to change the marketplace. We have developed guidelines around transparency, sustainability, and health for our own materials library, including a one-page handout that communicates our criteria for product sales reps and a training guide for design staff. Please use the form below to receive a link to download our criteria and training guide.

Sustainability measures in our drawing set

While architects are increasingly designing buildings to meet high performance goals, performance metrics are often buried in spreadsheets where they are not being shared. MSR Design has created a sustainability metrics template sheet that gets incorporated into a project’s drawing set to convey performance intent in a more standardized way. Please use the form below to receive a link to download our template.

Sustainable design achievements


LEED Certified Projects

LBC Petal Certification